Research Blog: Commercial Conventions

  Hey guys welcome to my blog. I am happy to announce my group is doing a Celsius Commercial. In these commercials the audience usually sees the drink being poured into an ice cold cup, showcasing its bubbles. We also see how the athletes in the commercial make use of the energy the drink provides by doing activities such as exercising and playing sports.

•  In the commercials, the women wear sports bras, leggings, sneakers, and biker shorts. The men wear athletic shorts, tank tops, bathing suits, and hats.
• The props included in the commercial are yoga mats, glass cups to pour the drink in, gym equipment, surf boards, and sports balls.
• Their appearance is usually muscular, active, and the videos makes their skin appear dripping wet from sweat. The women appear healthy and wear yoga clothes. The men appear strong, and they wear clothes for the gym.
• The background music is up beat, allowing the audience to experience the feeling the energy gives off to the athletes as they workout.
• The settings of the commercials include the beach, the gym, mountain trails, soccer fields, and parks. 
• The commercials appeal to the audience by using transitions, angles, and camera movements to showcase the Celsius drink. 

1.Conventions and codes in Celsius commercials include the athlete constantly taking a drink of the celsius, and it being right next to them as they work out.

2. In the commercial, the props and equipment are always organized to make the celsius drink stand out. This way, it is established that the audience knows the drink is their source of energy.

3.  The commercials use logos to prove to the audience that Celsius gives the athletes energy to burn calories and gain muscles. This is shown in the commercials when the athletes sweat to burn off the calories, and when they do high-impact exercises to express their energy.

That's it for today, keep reading to find out how we plan our Celsius commercial. We hope you enjoy it with a side of energy!!